The new edition of the book readers call the bible for advertising The sixth edition of Hey
Whipple Squeeze This offers a new take on the rapidly evolving industry of creative
advertising. Creativity--while critical--is no longer enough to succeed. Updating all the
classic creativity training from the first five editions this updated version now provides the
necessary tools to navigate the field's changing technical and social media landscapes. From
learning how to tell brand stories to creating content for Instagram YouTube and TikTok
Whipple will help sharpen your writing chops enhance your creativity and raise the level of
your work whether you're new to the business or a practicing professional. In this fully
updated edition you'll explore: * How to employ the traditional concepting techniques today's
creatives use as well as new developments in applied creativity and inquiry-based innovation.
* How to use emerging technologies and the different technical structures of social media
platforms to bring brand stories to life. * How to go 180Ú against common sense for ideas that
have the potential of becoming viral. * How to create the kind of portfolio that will get you a
job in the industry.
