Prepare for the OMCP certification exam and expand your digital marketing skillset Courses
relying on the OMCP Digital Marketing Certification standards attract over 70 000 students at
900 universities around the world each year. This challenging curriculum requires strong
command of content marketing conversion rate optimization and other digital marketing
competencies in high market demand. In Digital Marketing Fundamentals veteran digital media
and marketing experts Greg Jarboe Michael Stebbins and Matt Bailey deliver an essential and
accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.
You'll explore topics like digital analytics social media marketing and search engine
optimization with the help of industry-leading authors and members of the OMCP Standards
Committee. In the book you'll also find: * Full discussions of paid search marketing email
marketing and marketing to mobile device users * Exacting and focused instruction on all the
competencies tested by the OMCP exam * Accessible content suitable for experienced digital
marketers looking for a new certification to boost their career as well as novice
practitioners trying to expand their skillset Perfect for aspiring and practicing digital
marketers Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs
solopreneurs and other small- and medium-sized business leaders looking for a starting point
into the critical world of digital marketing.
