This book presents an analysis of masculinity construction in a large corpus of women¿s
magazines adopting a feminist Critical Stylistic approach to reveal how men are talked about
and ¿sold¿ to women as part of a successful performance of hegemonic femininity. This novel
approach identifies women¿s magazines as sites of ¿lad culture¿ that perpetuate ideologies more
commonly associated with the ¿laddism¿ of male-targeted media. It examines how stereotypical
images of men as naturally aggressive and obsessed with sex are promoted as well as
considering some of the ways in which women¿s magazines contribute to the social construction
of normative understandings of gender and sexuality more broadly. This engaging work will offer
fresh insights to students and scholars of (Critical) Discourse Analysis Sociolinguistics
Corpus Linguistics Stylistics and Gender and Communication Studies.
