How can management be developed to create the greatest wealth for society as a whole? This is
the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant
mould-breaking attack on management orthodoxy it is one of Drucker's most important books
offering an excellent overview of some of his main ideas. He argues that what defines an
entrepreneur is their attitude to change: 'the entrepreneur always searches for change
responds to it and exploits it as an opportunity'. To exploit change according to Drucker is
to innovate. Stressing the importance of low-tech entrepreneurship the challenge of balancing
technological possibilities with limited resources and the organisation as a learning organism
he concludes with a vision of an entrepreneurial society where individuals increasingly take
responsibility for their own learning and careers.With a new foreword by Joseph Maciariello.
