The ultimate guide to mental toughness by James "Iron Cowboy" Lawrence-the greatest endurance
athlete in human history. Lawrence's accomplishments are nearly impossible to comprehend.
After breaking two Guinness World Records he shattered possibilities in 2015 by completing 50
full-distance triathlons in 50 states in 50 consecutive days. Yes THE IRONMAN® "the single
most difficult day in sports"- a 2.4-mile swim 112 miles on a bike then a 26.2-mile run all
completed in under 17 hours. It is a race so intense that less than .01% of the population have
completed one. Afterwards Lawrence subjected his body to exhaustive physical testing to
every genetic test known to science. The stunning discovery is that physically James Lawrence
is unspecial in every way. The secret to his bulletproof body is his bulletproof mentality.
Even those accomplishments weren't enough for James. In 2021 he set out on another endurance
endeavor this one so difficult he wondered if he would even live. He set out to complete a
staggering 100 full-distance triathlons in 100 consecutive days. By persevering he wanted to
inspire people to do the same for whatever difficulties they are going through. How does a
person develop the mental fortitude necessary to overcome incredible exhaustion immeasurable
suffering and unfathomable pain in order to achieve impossible goals? With Iron Hope that's
exactly what James "Iron Cowboy" Lawrence shows readers how to do. Lawrence explains how
readers can forge an iron will by making and keeping small promises to themselves again and
again amassing experience and building momentum until giving up becomes impossible. Combine a
big dream with small improvements repeated with great consistency and make your goals and
dreams a reality.
