EAN: 9781264278862

THE DIGITAL SELLING HANDBOOK GROW YOUR SALES BY...

Actionable advice for sales professionals and business owners for growing sales in today's
increasingly virtual marketplace Rapid changes in where and how people live  work  and do
business in recent years  have triggered major shifts in how customers shop for and buy
virtually everything! Sales and marketing professionals are faced with the harsh reality of
rethinking their entire approach to engaging clients in today's virtual marketplace-or risk
quickly becoming irrelevant. They need to rethink their entire sales approach-and Digital
Selling Handbook shows them how to do it. This comprehensive guide builds readers'
understanding of customer psychology and buying behavior in the new digital-first world. It
provides best practices for engaging customers using a variety of methods. Digital selling
expert and founder of Sales Excellence  Inc.  Bill Stinnett covers the entire sales and
marketing process  showing how to: . Create a magnetic personal brand that attracts prospective
customers . Engage customers earlier in the buying process . Develop an evergreen lead machine
using strategies of world-class organizations . Write articles  emails  and social media posts
that trigger customer action . Find and create new opportunities through outbound prospecting .
Turn customer conversations into sales opportunities and revenue Finding and attracting new
business will always be one of the most vital aspects of business success. In today's
transformed world of selling  those with the smartest  more forward-looking strategies will be
the ones to come out on top. The Digital Selling Handbook provides everything you need keep
ahead of the curve and in front of the competition.

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