EAN: 9781324091127

IF THEN - HOW THE SIMULMATICS CORPORATION INVEN...

The Simulmatics Corporation  founded in 1959  mined data  targeted voters  accelerated news 
manipulated consumers  destabilized politics  and disordered knowledge-decades before Facebook
Amazon  and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past 
the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg
and Elon Musk-or so argues Jill Lepore  distinguished Harvard historian and New Yorker staff
writer  in this hilarious  scathing  and sobering (David Runciman) account of the origins of
predictive analytics and behavioral data science.

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