Data and AI present a tremendous opportunity to improve business performance by increasing
operational efficiency revenues and customer satisfaction. An effective data strategy
leveraging the power of AI allows businesses to create a competitive advantage. Data and
Analytics Strategy for Business is a practical guide for business technology and data leaders
building a data analytics and AI strategy for their organization. Starting by identifying the
value you can obtain from data analytics and AI this book shows you how to maximise that
value to support your organization's goals and mission. It covers the importance of having high
quality data to generate trust getting the whole organization on board as well as all the
other essential elements required to complete your strategy. This book provides the keys to
using data to drive improved business results. Incorporating the latest developments in AI
this new edition of Data and Analytics Strategy for Business shows how leaders can use AI right
away to get value from their existing strategy. It provides practical guidance and
recommendations for implementing AI and machine learning to maximize performance. Filled with
real-world examples from organizations including Tesco and Transport for London this book is a
step-by-step guide to designing and implementing a results-driven data strategy.
