"Don't talk about politics? is a common piece of advice. Like religion money and sex it's a
subject that causes arguments creates division and leaves everyone feeling awkward. In fact
as this radical groundbreaking work of sociology shows: talking about politics is pointless.
We spend our lives watching political arguments unfold on social media and the news on a daily
basis and yet despite all the speeches opinion pieces and protests most people will not
change their political views over the course of their lifetime. We might believe in the power
of rational debates and impassioned demonstrations but as Sarah Stein Lubrano argues as much
as we like to think that they convince people - they don't. Everything that we're doing now in
politics is wrong. If we want to reduce prejudice and get people engaging more in democracy we
need to get rid of all our old ideas. Sarah Stein Lubrano brings together psychology
neuroscience and political theory to ask that all-important question what actually does change
our minds? This is an essential book for anyone who wants to understand how we think and the
unknown factors that do influence our beliefs. From friendship to community organizing and
social infrastructure it explores a rich history of powerful political movements that have
changed the world to show you how you can do the same today leaving you feeling encouraged and
confident so that you can engage in politics positively and productively.
