EAN: 9781401309664

THE LONG TAIL - CHRIS ANDERSON KARTONIERT (TB)

Now in a revised and updated edition  The Long Tail is an examination of the phenomenon Chris
Anderson  the editor-in-chief of Wired magazine  first wrote about in the September 2004 issue
in which he presented a powerful truth about the new economics of business in the digital age
based on unlimited supply. This is a must-read for anyone trying to position their companies
for a 21st century marketplace  along with being a mind-expanding read for consumers and
producers alike.

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