Dan Sullivan shares his simple yet profound teaching that until now has only been known to
his Strategic Coach clients: unsuccessful people focus on 'The Gap' but successful people
focus on 'The Gain'. Most people especially highly ambitious people are unhappy because of
how they measure their progress. We all have an 'ideal' a moving target that is always out of
reach. When we measure ourselves against that ideal we're in 'the GAP'. However when we
measure ourselves against our previous selves we're in 'the GAIN'. That is where The GAP and
The GAIN concept comes in. It was developed by legendary entrepreneur coach Dan Sullivan and is
based on his work with tens of thousands of successful entrepreneurs. When Dan's coaching
clients periodically take stock of all that they've accomplished - both personally and
professionally - they are often shocked at how much they have actually achieved. They weren't
able to appreciate their progress because no matter how much they were getting done they were
usually measuring themselves against their ideals or goals. In this book you will learn that
measuring your current self vs. your former self has enormous psychological benefits. And
that's really the key to this deceptively simple yet multi-layered concept that will have you
feeling good feeling grateful and feeling like you are making progress even when times are
tough which will in turn will bolster motivation confidence and future success. If you're
finding that happiness eludes you no matter how much you've achieved then learning this easy
mindset shift will set you on a life-changing path to greater fulfilment and success.
