EAN: 9781403915344

KEY CONCEPTS IN INTERNATIONAL BUSINESS - JONATH...

Key Concepts in International Business is one of a range of comprehensive glossaries with
entries arranged alphabetically for easy reference. All major concepts  terms  theories and
theorists are incorporated and cross-referenced. Additional reading and Internet research
opportunities are identified. More complex terminology is made clearer with numerous diagrams
and illustrations. With over 500 key terms defined  the book represents a comprehensive
must-have reference for anyone studying a business-related course or those simply wishing to
understand what international business is all about. It will be especially useful as a revision
aid.

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