EAN: 9783319502397

MANAGING SUSTAINABLE STAKEHOLDER RELATIONSHIPS ...

This book examines corporate approaches to responsible management by investigating the
stakeholder relationships between business and society. Though concepts of responsible
management continue to evolve  its key objective is to explore the opportunities and dilemmas
which business decision-makers face when attempting to reconcile their organisation¿s interests
with those of other stakeholder groups. In this intensely debated field  it focuses on the
power of entrepreneurial purpose and the opportunities which emerge when corporate choices and
actions are driven by connected stakeholder interests. A case study of the pharmaceutical
industry in the UK and Germany is presented to reveal how decision-makers in this particular
sector are responding to their context-specific management challenges. The research findings
are subsequently employed to examine and revise a pre-specified stakeholder management
framework which was previously developed by the author. The proposed updated framework is the
book¿s main conceptual contribution. By depicting a set of inclusive  integrated  and
inter-related steps  it is intended to provide an innovative  comprehensive  practical toolkit
for stakeholder management. As such  it is designed to help decision-makers to attain the
greatest possible outcome from the resources they invest by consciously basing their choices
not merely on the impacts for their shareholders  but also and more holistically for a broader
range of stakeholders. Ultimately  the book demonstrates how optimally harmonised stakeholder
management can serve as a powerful catalyst for unlocking viable business opportunities which
serve the interests of business and society.

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