EAN: 9781524762407

ERIC RIES - GEBRAUCHT THE LEAN STARTUP HOW TODA...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new
approach being adopted across the globe  changing the way companies are built and new products
are launched.   Eric Ries defines a startup as an organization dedicated to creating something
new under conditions of extreme uncertainty. This is just as true for one person in a garage or
a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a
mission to penetrate that fog of uncertainty to discover a successful path to a sustainable
business.   The Lean Startup approach fosters companies that are both more capital efficient
and that leverage human creativity more effectively. Inspired by lessons from lean
manufacturing  it relies on "validated learning " rapid scientific experimentation  as well as
a number of counter-intuitive practices that shorten product development cycles  measure actual
progress without resorting to vanity metrics  and learn what customers really want. It enables
a company to shift directions with agility  altering plans inch by inch  minute by minute.  
Rather than wasting time creating elaborate business plans  The Lean Startup offers
entrepreneurs-in companies of all sizes-a way to test their vision continuously  to adapt and
adjust before it's too late. Ries provides a scientific approach to creating and managing
successful startups in a age when companies need to innovate more than ever.

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