Do you want to get ahead in life? Climb the ladder to personal success? The secret master
networker Keith Ferrazzi claims is in reaching out to other people. As Ferrazzi discovered
early in life what distinguishes highly successful people from everyone else is the way they
use the power of relationships—so that everyone wins. In Never Eat Alone Ferrazzi lays out
the specific steps—and inner mindset—he uses to reach out to connect with the thousands of
colleagues friends and associates on his Rolodex people he has helped and who have helped
him. The son of a small-town steelworker and a cleaning lady Ferrazzi first used his
remarkable ability to connect with others to pave the way to a scholarship at Yale a Harvard
MBA and several top executive posts. Not yet out of his thirties he developed a network of
relationships that stretched from Washington's corridors of power to Hollywood's A-list
leading to him being named one of Crain's 40 Under 40 and one of Davos' Global Leader for
Tomorrow. Ferrazzi's form of connecting to the world around him is based on generosity
helping friends connect with other friends. Ferrazzi distinguishes genuine
relationship-building from the crude desperate glad-handling usually associated with
"networking.” He then distills his system of reaching out to people into practical proven
principles. Among them: Don't keep score: It's never simply about getting what you want. It's
about getting what you want and making sure that the people who are important to you get what
they want too. "Ping” constantly: The Ins and Outs of reaching out to those in your circle of
contacts all the time—not just when you need something. Never eat alone: The dynamics of status
are the same whether you're working at a corporation or attending a society event—
"invisibility” is a fate worse than failure. In the course of the book Ferrazzi outlines the
timeless strategies shared by the world's most connected individuals from Katherine Graham to
Bill Clinton Vernon Jordan to the Dalai Lama. Chock full of specific advice on handling
rejection getting past gatekeepers becoming a "conference commando ” and more Never Eat
Alone is destined to take its place alongside How to Win Friends and Influence People as an
inspirational classic.
