9781292093147 - Kotler Philip Framework for Marketing Management A Global Edition

EAN: 9781292093147

Produktdaten aktualisiert am: 18.03.2026
Bilder-Quelle: averdo
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Hersteller: - Hersteller-ArtNr. (MPN): - ASIN: 1292093145

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise streamlined version of Kotler and Keller’s 15th Edition of Marketing Management a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations projects and cases. The 6th Edition approaches the topic of marketing from a current standpoint focusing its information and strategy on the realities of 21st century marketing. Individuals groups and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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