EAN: 9780812982008

CHIP HEATH - GEBRAUCHT MADE TO STICK WHY SOME I...

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive  why others die 
and how to improve your idea's chances-essential reading in the "fake news" era.    Mark Twain
once observed  "A lie can get halfway around the world before the truth can even get its boots
on." His observation rings true: Urban legends  conspiracy theories  and bogus news stories
circulate effortlessly. Meanwhile  people with important ideas-entrepreneurs  teachers 
politicians  and journalists-struggle to make them "stick."    In Made to Stick  Chip and Dan
Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier  such as
applying the human scale principle  using the Velcro Theory of Memory  and creating curiosity
gaps. Along the way  we discover that sticky messages of all kinds-from the infamous "kidney
theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at
Sony-draw their power from the same six traits.   Made to Stick will transform the way you
communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning
scientist who drank a glass of bacteria to prove a point about stomach ulcers  the charities
who make use of the Mother Teresa Effect  the elementary-school teacher whose simulation
actually prevented racial prejudice.    Provocative  eye-opening  and often surprisingly funny
Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply
these rules to making our own messages stick.

Aktuelle Preise zur EAN 9780812982008

Produktinformationen zur 9780812982008