The definitive playbook by the pioneers of Growth Hacking one of the hottest business
methodologies in Silicon Valley and beyond. It seems hard to believe today but there was a
time when Airbnb was the best-kept secret of travel hackers and couch surfers Pinterest was a
niche web site frequented only by bakers and crafters LinkedIn was an exclusive network for
C-suite executives and top-level recruiters Facebook was MySpace's sorry step-brother and
Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York
City Yellow Cabs. So how did these companies grow from these humble beginnings into the
powerhouses they are today? Contrary to popular belief they didn't explode to massive
worldwide popularity simply by building a great product then crossing their fingers and hoping
it would catch on. There was a studied carefully implemented methodology behind these
companies' extraordinary rise. That methodology is called Growth Hacking and it's
practitioners include not just today's hottest start-ups but also companies like IBM Walmart
and Microsoft as well as the millions of entrepreneurs marketers managers and executives who
make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for
market-share growth what Lean Start-Up did for product development and Scrum did for
productivity. It involves cross-functional teams and rapid-tempo testing and iteration that
focuses customers: attaining them retaining them engaging them and motivating them to come
back and buy more. An accessible and practical toolkit that teams and companies in all
industries can use to increase their customer base and market share this book walks readers
through the process of creating and executing their own custom-made growth hacking strategy. It
is a must read for any marketer entrepreneur innovator or manger looking to replace wasteful
big bets and spaghetti-on-the-wall approaches with more consistent replicable cost-effective
and data-driven results.
