Your new business went online yesterday and you've got a marketing budget of zero. How are you
supposed to create a movement around your product? How can you get to your first thousand - or
million - customers? Starting from zero it feels impossible. Enter the growth hacker. You may
not have heard of growth hacking yet but you've certainly used the billion dollar brands built
by it: Hotmail AirBnB Facebook Dropbox amongst many others. Growth hackers thrive on doing
what traditional businessmen would consider impossible: creating something from nothing. They
'hack' their company's growth to create a narrative of sensational success turning excited
media users and social media into a viral marketing force that will help their business grow
exponentially. Silicon Valley has realized that growth hacking - not television commercials and
billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan
Holiday is ready to share his experience teaching you how to harness the power of growth to
propel you to success. Featuring insights from leading growth hackers Growth Hacker Marketing
is the essential guide to the revolutionary new approach to growing your business.
