'A masterclass in the art of pitching filled with insights from two of the best experts in the
field.' - Kath Easthope Co-founder of Boardwave You're pitching more than you think. At
work. At home. In meetings. In emails. It's not just about getting a 'yes'. It's about earning
belief. About getting others on board. Whether you're speaking to a client an investor or a
room full of decision-makers this book helps you pitch without pretending sell without
selling out and win the kind of 'yes' that means something. You'll find smart tools
step-by-step guides and practical checklists to help you prepare present and persuade - your
way. No jargon. No fluff. Just honest persuasion that works. The Work Smarter series: Our
books provide shortcuts tips and life-hacks for the development of essential business skills.
The books bring together accomplished industry experts who have learned their trades at the
coalface. They teach the skills ambitious businesspeople need in order to tip the playing field
in their favour. It is the pirate equivalent of business advice the antidote to conventional
wisdom 'smarter' practice over 'best practice'.
