' A masterclass in the art of pitching filled with insights from two of the best experts in
the field.' - Kath Easthope Co-founder of Boardwave ' Kean and Khandurova don' t
just break the myth of the magic of pitching they tell you how to practise it.' - Ollie
Scott Founder and CEO of Unknown ' This book puts belief in people and their particular
powers at the epicentre of how to achieve a desired response.' - Stephen Court Chief
Marketing Officer The London Academy of Music & Dramatic Art (LAMDA) You' re pitching
more than you think. At work. At home. In meetings. In emails. It' s not just about getting
a ' yes' . It' s about earning belief. About getting others on board. Whether you'
re speaking to a client an investor or a room full of decision-makers this book helps you
pitch without pretending sell without selling out and win the kind of ' yes' that
means something. You' ll find smart tools step-by-step guides and practical checklists to
help you prepare present and persuade - your way. No jargon. No fluff. Just honest persuasion
that works. ' Every pitch budget should include the price of a copy of this book for
everyone in the team.' - Rob Norman Advisor Board Director and former Chief Digital
Officer of WPP Media ' One of those rare books that are insightful practical and fun . .
. A mustread for everyone who plays to win.' -Guenther Schumacher Vice President and Chief
Revenue Officer Venable LLP The Work Smarter series: Our books provide shortcuts tips
and life-hacks for the development of essential business skills. The books bring together
accomplished industry experts who have learned their trades at the coalface. They teach the
skills ambitious businesspeople need in order to tip the playing field in their favour. It is
the pirate equivalent of business advice the antidote to conventional wisdom ' smarter'
practice over ' best practice' .
