Fast Company the world¿s leading business media brand offers a comprehensive and vibrant look
at the way design has permeated all areas of life and work Design has become a critical part of
doing business in today¿s economy. Some of the most innovative companies in tech¿Apple Airbnb
Google Tesla and many more¿have made human-centered design a hallmark of their brands. From
fashion to architecture to office plans and from digital processes to artisanal craftsmanship
design is having a moment in business. Or maybe business is finally having its design moment.
Fast Company Innovation by Design highlights the people companies and trends that have
steadily advanced design to the forefront of the business conversation. Drawing from Fast
Company¿s vast library of stories that chronicle innovation in technology leadership
world-changing ideas and creativity this lively book is urgent reading for any anyone seeking
to understand the ways that design is fundamentally changing and enhancing business and daily
life. A focus on ¿green¿ and socially conscious design draws attention to creative solutions to
the most pressing concerns we face today.
