EAN: 9781647826390

GENERATIVE AI THE INSIGHTS YOU NEED FROM HARVAR...

The future of AI is here. The world is transfixed by the marvel (and possible menace) of
ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape
but when and how much remain to be seen. Meanwhile  your smartest competitors are already
navigating the risks and reaping the rewards of these new technologies. They're experimenting
with new business models around generating text  images  and code at astonishing speed. They're
automating customer interactions in ways never before possible. And they're augmenting human
creativity in order to innovate faster. How can you take advantage of generative AI and avoid
having your business disrupted? Generative AI: The Insights You Need from Harvard Business
Review will help you understand the potential of these new technologies  pick the right Gen AI
projects  and reinvent your business for the new age of AI. Business is changing. Will you
adapt or be left behind? Get up to speed and deepen your understanding of the topics that are
shaping your company's future with the Insights You Need from Harvard Business Review series.
Featuring HBR's smartest thinking on fast-moving issues-blockchain  cybersecurity  AI  and
more-each book provides the foundational introduction and practical case studies your
organization needs to compete today and collects the best research  interviews  and analysis to
get it ready for tomorrow. You can't afford to ignore how these issues will transform the
landscape of business and society. The Insights You Need series will help you grasp these
critical ideas-and prepare you and your company for the future.

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