EAN: 9781430239420

THE BUSINESS OF ANDROID APPS DEVELOPMENT - MARK...

The growing but still evolving success of the Android platform has ushered in a second mobile
technology 'gold rush' for apps developers  but with well over 100 000 apps and counting in the
Google Android Market and now the Amazon Android Appstore  it has become increasingly difficult
for new applications to stand out in the crowd. Achieving consumer awareness and sales
longevity for your Android app requires a lot of organization and some strategic planning.
Written for today's Android apps developer or apps development shop  The Business of Android
Apps Development shows how to incorporate marketing and business savvy into every aspect of the
design and development process  giving your application the best possible chance of succeeding
in the the various Android app stores and markets. This book takes you step-by-step through
cost-effective marketing  public relations and sales techniques that have proven successful for
professional Android app creators and indie shops-perfect for independent developers on
shoestring budgets. No prior business knowledge is required. This is the book you wish you had
read before you launched your first app!

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