Change before you have to - the advice by Jack Welch former CEO of industry giant General
Electric still holds true today. Even more so: organisations permanently have to face change
if they want to succeed economically. No small feat given the high expectations that employees
have in times of transformation towards their management. Staff cannot be entirely left out of
the process anymore. This hard-learned lesson is fairly well understood by now. But how should
engagement be designed and carried out? This collection explores the different approaches to
employee participation - from a practitoners' perspective. Consultants from Pleon Europe's
leading communications agency as well as managers and academics share their experience with
change communication and offer valuable insights on what engagement - if tackled correctly -
can do for organisations: it adds to the internal trust and external reputation. TOC:Foreword -
Part I: Incite - It may come as a surprise: Successful change management is mainly a matter of
letting it happen by Paul J. Kohtes -. The human factor in change processes: Success factors
from a sociopsychological point of view by Marit Gerkhardt Dieter Frey and Peter Fischer. -
Accelerated change dynamics within the healthcare industry: Just a trend or is there more to
it? by Markus Pickel. - The power of ideas - Reputation management and successful change by
Robert Wreschniok. - Change management in alliances by Theresia Theurl and Eric Meyer. - Part
II: Insight - Winning people's hearts and minds by Katrin Schwabe. - Use of multipliers in
change communication: How credible personal communication can make change effective by Eike
Wagner. - Why engagement matters - From command and control to collective learning via social
software by Sabine Stecher. - The importance and use of analyses in change management by Rainer
Lang and Julia Zangls. - Part III: Inside - The quiet transformation of an ugly duckling: The
German Federal Employment Agency's gradual transition - From a bottomless pit for taxpayers'
money to an efficient service provider by John-Philipp Hammersen. - How to develop a strategic
business unit within a historical and sound structure: The formation of Radeberger Group by
Ulrich Kallmeyer. - Managing complex change: Challenges at the National Health Service Greater
Glasgow and Clyde by Nic Beech and Robert MacIntosh. - Taming the lion: How to keep a programme
office up and running. - Interview with André Krause O2 Germany. - Part IV: Beyond - A matter
of trust - A journey through the Five Continents of Change Management by Joachim Klewes and
Ralf Langen. - About the authors. - Index.
