EAN: 9780399563768

THE MOTIVATION MYTH - JEFF HADEN GEBUNDEN

From Inc.com's most popular columnist  a counterintuitive--but highly practical--guide to
finding and maintaining the motivation to achieve great things.    It's comforting to imagine
that superstars in their fields were just born better equipped than the rest of us. When a
co-worker loses 20 pounds  or a friend runs a marathon while completing a huge project at work
we assume they have more grit  more willpower  more innate talent  and above all  more
motivation to see their goals through.    But that's not at actually true  as popular Inc.com
columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special
sauce that we require at the beginning of any major change. In fact  motivation is a result of
process  not a cause. Understanding this will change the way you approach any obstacle or big
goal.    Haden shows us how to reframe our thinking about the relationship of motivation to
success. He meets us at our level--at the beginning of any big goal we have for our lives  a
little anxious and unsure about our way forward  a little burned by self help books and
strategies that have failed us in the past-and offers practical advice that anyone can use to
stop stalling and start working on those dreams.    Haden takes the mystery out of
accomplishment  proving that success isn't about spiritual awakening or a lightning bolt of
inspiration --as Tony Robbins and adherents of The Secret believe--but instead  about clear and
repeatable processes. Using his own advice  Haden has consistently drawn 2 million readers a
month to his posts  completed a 107-mile long mountain bike race  and lost 10 pounds in a
month.    Success isn't for the uniquely-qualified  it's possible for any person who
understands the true nature of motivation. Jeff Haden can help you transcend average and make
lasting positive change in your life.

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