EAN: 9780399563768

THE MOTIVATION MYTH - JEFF HADEN GEBUNDEN

From Inc.com's most popular columnist  a counterintuitive--but highly practical--guide to
finding and maintaining the motivation to achieve great things. It's comforting to imagine that
superstars in their fields were just born better equipped than the rest of us. When a co-worker
loses 20 pounds  or a friend runs a marathon while completing a huge project at work  we assume
they have more grit  more willpower  more innate talent  and above all  more motivation to see
their goals through. But that's not at actually true  as popular Inc.com columnist Jeff Haden
proves. Motivation as we know it is a myth. Motivation isn't the special sauce that we require
at the beginning of any major change. In fact  motivation is a result of process  not a cause.
Understanding this will change the way you approach any obstacle or big goal. Haden shows us
how to reframe our thinking about the relationship of motivation to success. He meets us at our
level--at the beginning of any big goal we have for our lives  a little anxious and unsure
about our way forward  a little burned by self help books and strategies that have failed us in
the past-and offers practical advice that anyone can use to stop stalling and start working on
those dreams. Haden takes the mystery out of accomplishment  proving that success isn't about
spiritual awakening or a lightning bolt of inspiration --as Tony Robbins and adherents of The
Secret believe--but instead  about clear and repeatable processes. Using his own advice  Haden
has consistently drawn 2 million readers a month to his posts  completed a 107-mile long
mountain bike race  and lost 10 pounds in a month. Success isn't for the uniquely-qualified 
it's possible for any person who understands the true nature of motivation. Jeff Haden can help
you transcend average and make lasting positive change in your life.

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