EAN: 9781430240143

THE DEFINITIVE GUIDE TO GOOGLE ADWORDS - BART W...

There is one simple way to exponentially increase the amount of traffic coming to your website
and the number of people aware of your product or service: through the use of Google AdWords
and related marketing technologies. The Definitive Guide to Google AdWords will walk you
through every step needed to maximize your marketing and advertising power. Everything related
to the platforms are covered in detail-account setup  campaign creation  reporting 
optimization  analytics  ad creation  mobile advertising  and much more. Learn to take full
advantage of all of the marketing options available through AdWords  including: Geo-targeting 
distribution  and placement of ads Advanced account management and budget strategies Keywords 
metrics  and ROI management Tools such as Keywords Editor  Website Optimizer  and Conversion
Optimizer Mobile marketing implementations and strategies Working with the various APIs
available for developers With The Definitive Guide to Google AdWords  you will learn how
AdWords works and how you can harness its power to increase your visibility and dramatically
impact your potential for increased revenue.

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