Business schools have long enticed students into their MBA programs with the promise that
after a short stint spent studying the ins and outs of the business world they will be able to
step right into the upper echelons of management or launch a business that soon has them
flitting about the world in a private jet. Sounds great you say. Sign me up! Not so fast. Sure
business school might prove a necessary prerequisite for those aiming to gain employment at a
large financial institution land a job with a consultancy or accelerate their journey to
managerial superstardom at a Fortune 500 company. But for aspiring entrepreneurs and
established business owners alike the truth of the matter is this: The ability to get a
business off the ground and running successfully is not the byproduct of toiling away in a
classroom learning esoteric subjects like the economics of competition. Rather all it takes
to start and run a truly successful business are a few sensible time-proven techniques that
have been needlessly forgotten in business innovators' haste to reinvent the wheel. That's why
in The Street Smart MBA Steve Babitsky and James J. Mangraviti Jr. encourage you to ditch
class-or better yet ditch b-school altogether-and go back to the business basics with a
series of ten simple steps that will do more for your company than the letters M B and A ever
will. There are no forays into game theory in The Street Smart MBA no parables and no
intellectualizing. Instead what you will find is a practical easy-to-understand step-by-step
business strategy guide that encourages you to revive a handful of basic yet essential
practices that many business owners have lost sight of such as: Building a brand that is so
synonymous with quality that you'll be able to maximize your company's profits in no time
Turning your company's products and services into profits by finding your company aniche
working with deadlines and honoring your company's image above all else Dealing with customer
complaints head-on so that you can turn gripes into opportunities Doing favors mentoring and
sending gifts in order to grow your business network And much more. With its emphasis on ten
simple yet time-honored principles that lead to business success The Street Smart MBA is all
the business education that entrepreneurs with great ideas and business owners with the drive
to succeed will ever need.
