EAN: 9781430262381

THE BUSINESS OF IOS APP DEVELOPMENT - DAVE WOOL...

The phenomenal success of the iPhone  iPad and the iPod touch has ushered in a 'gold rush' for
developers  but with well over 300 000 apps in the highly competitive App Store  it has become
increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and
sales longevity for your iOS app requires a lot of organization and some strategic planning.
Updated and expanded for iOS 4  this bestselling book will show you how to incorporate
marketing and business savvy into every aspect of the design and development process  giving
your app the best possible chance of succeeding in the App Store. The Business of iPhone and
iPad App Development was written by experienced developers with business backgrounds  taking
you step-by-step through cost effective marketing techniques that have proven successful for
professional iOS app creators-perfect for independent developers on shoestring budgets. No
prior business knowledge is required. This is the book you wish you had read before you
launched your first app!

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