What do The Beatles Apollo 13 the Roman military a pack of wolves and the very best
companies in the world all have in common? Answer: Plasticity. They can change adapt and
excel as the situation requires. In most organizations strategy and functional excellence get
the most attention. But even the best of either provides only limited long-term advantage.
Highly effective organizations add Plasticity as a third dimension and rack up stellar
breakthroughs again and again. It is the key ingredient that allows strategy and functional
excellence to deliver value. As the authors show in Corporate Plasticity: How to Change Adapt
and Excel Plasticity also enables great organizations to break down barriers and collaborate
in the pursuit of a common objective and to reconfigure or rewire themselves to face down
challenges or reach ever-stronger competitive positions. Through entertaining stories and
astute analysis this book demonstrates that Plasticity spurs sports teams to become champions
companies to book record earnings and artists to attain worldwide fame. You can use its
principles adaptability flexibility fluid networks and roles lofty goals and innovation
among others to achieve operational excellence tear down silos and create more vibrant
creative enterprises. Your organization can become not just highly profitable and fun to work
for but an organization that can change the world. Plasticity allows an organization to choose
its own destiny become versatile and dare more than others. Its success lies in a set of
abilities called the Magic 7: Purpose: Your company must discover select and express what it
is meant for. Focus: Your company must have the courage to ignore everything that is not in
line with its purpose and then see that purpose through. Culture: Your company must create the
conditions that allow people to work across boundaries and outside of predefined roles. Spirit:
Your company must inspire people to feel part of a cause that is bigger than they are.
Networking: Your company must provide the means freedom and encouragement for people to
nurture and grow their internal and external networks continuously. Knowledge: Your company
must encourage experts to provide their knowledge and make it readily available to everyone who
needs it. Leadership: Your company's leaders must model and personify the characteristics they
want others to adopt. Silo thinking? Poor collaboration? Weak earnings? Strategies that gain no
traction? Corporate Plasticity: How to Change Adapt and Excel is the answer. It shows you how
to cultivate each of the seven disciplines to infuse Plasticity in an organization. That along
with razor-sharp strategy and crisp execution will unleash the power you need to reach both
personal and corporate goals. You might even change the world.
