EAN: 9781433100970

MEDIATED IDENTITIES - DIVYA MCMILLIN KARTONIERT...

Mediated Identities is an empirical examination of how youth identity is negotiated in urban
and rural spaces where cultural  economic  and political forces compete for the allegiance of
the young consumer and worker. Rich with fieldwork on teens and television in India  Germany 
South Africa  and the United States  the book provides a new direction for the critical
discussion of youth agency. It questions young people as autonomous consumers and examines the
interpellatory forces of media and market. The application of postcolonial theory produces an
incisive analysis of television and other media consumption as part of a process that bolsters
the neocolonial imperatives of globalization. Simultaneously  the book focuses on the
opportunism on both sides of the equation  on youth particularly in developing economies and
the industries that need their cheap labor. In such opportunistic contexts  Mediated Identities
addresses ethical dilemmas and transformative possibilities.

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