EAN: 9781433103698

WE ARE THE MODS - CHRISTINE JACQUELINE FELDMAN-...

Drawing on archival research  oral history interviews  and participant observation  this
examination of the adoption and adaptation of Mod style across geographic space also maps its
various interpretations over time  from the early 1960s to the present. The book traces the Mod
youth culture from its genesis in the dimly lit clubs of London's Soho  where it began as a way
for young people to reconfigure modernity after the chaos of World War II  to its contemporary
country-specific expressions. By examining Mod culture in the United States  Germany  and Japan
alongside the United Kingdom  «We Are the Mods» contrasts the postwar development of Mod in
those countries that lost the war with those that won. The book illuminates the culture's
fashion  music  iconography  and gender aesthetics  to create a compelling portrait of a
transnational subculture.

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