In light of current and projected demographic changes in the U.S. this book examines the
attention paid to Latina o youth from mainstream media conglomerates and the subsequent impact
of this attention. In-depth interviews conducted within a family setting provide a rare glimpse
into respondents' media consumption patterns and process of reception and explain the ways in
which the media are woven into their daily lives. The book critiques the tendency of mainstream
media to reify and contain a Latina o identity that is then sold back to youth in ways that
limit Latino a agency. Throughout the interviews young people articulate a hybrid identity
highlighting their bicultural experiences. Listening to Latina o Youth ultimately recommends
opening up the possibilities of representation to encourage the acceptance of new voices that
challenge the current modes of media production.
