EAN: 9781433108662

BLOWING UP THE BRAND GEBUNDEN

This edited volume seeks to redress the lack of scholarly work that takes promotion seriously
as a form of social  cultural  political  and economic exchange. It unpacks the vernacular  the
institutional structures  and the practices and performances that make up promotional culture
in everyday life  offering diverse critical perspectives on how  as citizens  consumers  and
users  we absorb  navigate  confront  and resist its influence. Contributions from both
renowned scholars and emerging intellectuals make this book a timely and valuable contribution
to the fields of media and communication studies  political science  cultural studies 
sociology  and anthropology.

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