This edited volume seeks to redress the lack of scholarly work that takes promotion seriously
as a form of social cultural political and economic exchange. It unpacks the vernacular the
institutional structures and the practices and performances that make up promotional culture
in everyday life offering diverse critical perspectives on how as citizens consumers and
users we absorb navigate confront and resist its influence. Contributions from both
renowned scholars and emerging intellectuals make this book a timely and valuable contribution
to the fields of media and communication studies political science cultural studies
sociology and anthropology.
