EAN: 9781433111273

UNDERSTANDING NEW MEDIA - ROBERT K LOGAN GEBUNDEN

Marshall McLuhan made many predictions in his seminal 1964 publication  Understanding Media:
Extensions of Man. Among them were his predictions that the Internet would become a «Global
Village»  making us more interconnected than television  the closing of the gap between
consumers and producers  the elimination of space and time as barriers to communication  and
the melting of national borders. He is also famously remembered for coining the expression «the
medium is the message». These predictions form the genesis of this new volume by Robert Logan 
a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly
updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never
able to analyze or experience. The book is designed to reach a new generation of readers as
well as appealing to scholars and students who are familiar with Understanding Media. Visit the
companion website  understandingnewmedia.org  for the latest updates on this book.

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