EAN: 9781857022421

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The Third Edition of this market-leading text has been updated and expanded with contemporary
case material and more detailed coverage of the main topics and trends in corporate
communication.     New to the Third Edition:     - New chapters on strategic planning and
campaign management  research and measurement and CSR and community relations   - Greatly
expanded coverage of key areas: internal communication  leadership and change Communication 
issues management  crisis communication and corporate branding   - Other topics to receive new
coverage include: public affairs  social media  internal branding and issues of globalization.
- New and up-to-date international case studies  including new full-length case studies and
vignettes included throughout the chapters.   - Further reading and new
questions-for-reflection will provide the reader with a means to challenge and further their
understanding of each of the topics in the book.   - Online teaching material for lecturers and
students including: instructors manual  PowerPoint slides and new international case studies of
varied length  SAGE Online journal readings  videos  online glossary and web links     Praise
for the Second Edition:     "This is a must-have reference book for Chief Executives  Finance
Directors  Corporate Communicators and Non-executive Directors in this "involve me" era of
stakeholder engagement and corporate communications. How I wish I had had this book on my desk
as a Chief Reputation Officer!" - Mary Jo Jacobi  Former Chief Reputation Officer of HSBC
Holdings  Lehman Brothers and Royal Dutch Shell     'This is a comprehensive and scholarly
analysis of corporate communications. It will offer students and practitioners alike a
considerable aid to study and understanding which will stand the test of time in a fast
changing business' - Ian Wright  Corporate Relations Director  Diageo

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