EAN: 9781433111419

MEDIA MINORITIES AND MEANING - DEBRA L MERSKIN ...

This book is an examination of how American mass media  including advertising  presents
Otherness - anyone or anything constructed as different from an established norm - in terms of
gender  race  sex  disabilities  and other markers of difference. Using a mythological lens 
the book looks below the surface of media content to explore the psychological  social  and
economic underpinnings of a system of beliefs that result in prejudice  discrimination  and
oppression. Designed to raise awareness of the foundations of historically-based inequities in
the American social  cultural  and economic milieu  the author shows how inequalities are
maintained  at least in part  by mass media  popular culture  and advertising representations
of Otherness. The book aims to increase awareness of stereotyping in the media  and expose how
the construction of people as Others contributes to their marginalization. Written in an
accessible and engaging style  with student-friendly discussion questions and resources  this
book is suitable for upper-level undergraduate and postgraduate courses.

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