The second edition of Rhetoric Online: The Politics of New Media has been extensively revised
and expanded in order to systematically examine how rhetorical theory can be applied to
political activity across a wide range of new media technologies. Warnick and Heineman study
the web as a public sphere touching on how websites social media smartphone applications
blogs viral video and web-based anti-institutional practices such as hacktivism impact
everything from electoral politics to activism. Furthermore they provide critical insight into
how rhetoricians might consider existing theories of persuasion identity narrative
intertextuality social movements and more in the context of evolving new media technology.
This edition contains completely new chapters on viral video social identity and social media
and anti-institutional politics online.
