EAN: 9781433118241

HEALTH INFORMATION SEEKING - J DAVID JOHNSON DO...

The study of health information seeking has become increasingly important in recent years due
to the growing emphasis on the consumer client relationship in the health arena. This trend
implies a shift away from the development of health campaigns with one unitary message to a
recognition that alternatives must be provided and options discussed. Indeed  health agencies
are adopting the role of information-seeking facilitators through the creation of telephone
services and sophisticated databases. A greater understanding of the public's needs  especially
why people seek information  may help us to accomplish the many behavioral changes that will
lead toward decreases in morbidity and mortality and a more balanced approach to wellness and
prevention. This is especially important in the context of the revolution in access to
information brought about by the many recent advances in databases and telecommunication
systems  perhaps best represented by the advent of the Internet. This book provides a
comprehensive treatment of these issues appropriate for advanced undergraduate and graduate
students  practitioners  and researchers.

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