EAN: 9781473684829

WHEN CULTURES COLLIDE - RICHARD D LEWIS KARTONI...

"An authoritative roadmap to navigating the world's economy." The Wall Street Journal   In When
Cultures Collide   Richard Lewis provides a truly global and practical guide to working and
communicating across cultures  explaining how our own culture and language affect the ways in
which we organise our world  think  feel and respond  before going on to suggest both general
and specific ways of making our influence felt across the cultural divide.  Discover
penetrating insights into how different business cultures accord status  structure their
organisations and view the role of the leader  alongside invaluable advice on global
negotiation  sales and marketing. The book ranges from differences in etiquette and body
language to new thinking in the area of international management and team-building in Europe
and the USA  as well as covering challenging new geographical ground in other regions.  By
focusing on the cultural roots of national behaviour  both in society and business  we can
foresee and calculate with a surprising degree of accuracy how others will react and respond to
us. The book adds the often overlooked dimension of language - for example  how Japanese often
react in a certain way because they are thinking in Japanese.   When Cultures Collide gives you
a greater understanding of what makes other people tick and enables managers to ensure that
their policies and activities exploit cultural synergies and make the right appeal to their
chosen market.

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