EAN: 9781484202784

DATABASES FOR SMALL BUSINESS - ANNA MANNING KAR...

This book covers the practical aspects of database design  data cleansing  data analysis  and
data protection  among others. The focus is on what you really need to know to create the right
database for your small business and to leverage it most effectively to spur growth and
revenue. Databases for Small Business is a practical handbook for entrepreneurs  managers 
staff  and professionals in small organizations who are not IT specialists but who recognize
the need to ramp up their small organizations' use of data and to round out their own business
expertise and office skills with basic database proficiency. Anna Manning-a data scientist who
has worked on database design and data analysis in a computer science university research lab 
her own small business  and a nonprofit-walks you through the progression of steps that will
enable you to extract actionable intelligence and maximum value from your business data in
terms of marketing  sales  customer relations  decision making  and business strategy. Dr.
Manning illustrates the steps in the book with four running case studies of a small online
business  an engineering startup  a small legal firm  and a nonprofit organization. Databases
for Small Business teaches non-techie entrepreneurs and professionals how to: Design a small
business database from scratch Extract the maximum profit from your data Follow guidance on
data protection law Effectively use data collection and data cleansing techniques Train staff
to leverage your data

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