Advanced Negotiation Techniques provides a wealth of material in a winning combination of
practical experience and good research to give you a series of tools techniques and real-life
examples to help you achieve your negotiation objectives. For 25 years and across 40 countries
the Resource Development Centre (RDC) run by negotiation experts Alan McCarthy and Steve Hay
has helped thousands of people to conduct successful negotiations of every type. Many RDC
clients have been business professionals who have learned how to sell more successfully. Others
have improved their buying skills. A few clients have applied the RDC techniques outside the
business environment altogether for instance in such areas as international diplomatic
services including hostage and kidnap situations. As you ll discover the RDC philosophy is
centered on business ethics and a principled approach to negotiation that maximizes the value
of the outcomes for both parties. It can even create additional value that neither party could
find in isolation. In this book you will learn: The ten golden rules for successful
negotiations How to handle conflicts with your negotiating partners What hostage and kidnapping
negotiations can teach managers negotiating in business settings How to ensure both sides
perceive any agreement as a win Achieve higher-profit deals in difficult circumstances In the
business world negotiating with other companies government officials and even your
colleagues is a fact of life. Advanced Negotiation Techniques takes you through a system for
planning and conducting negotiations that will enable you and your team to achieve your
negotiation objectives. This is an internationally tried and tested process with many current
Blue Chip organizations applying it daily for a simple reason: the techniques are easy to
implement and they work. That makes this book essential reading for those who want to achieve
their goals in any area of life.
