A major limitation of conventional web sites is their unorganized and isolated contents which
is created mainly for human consumption. This limitation can be addressed by organizing and
publishing data using powerful formats that add structure and meaning to the content of web
pages and link related data to one another. Computers can understand such data better which
can be useful for task automation. The web sites that provide semantics (meaning) to software
agents form the Semantic Web the Artificial Intelligence extension of the World Wide Web. In
contrast to the conventional Web (the Web of Documents) the Semantic Web includes the Web of
Data which connects things (representing real-world humans and objects) rather than documents
meaningless to computers. Mastering Structured Data on the Semantic Web explains the practical
aspects and the theory behind the Semantic Web and how structured data such as HTML5 Microdata
and JSON-LD can be used to improve your site's performance on next-generation Search Engine
Result Pages and be displayed on Google Knowledge Panels. You will learn how to represent
arbitrary fields of human knowledge in a machine-interpretable form using the Resource
Description Framework (RDF) the cornerstone of the Semantic Web. You will see how to store and
manipulate RDF data in purpose-built graph databases such as triplestores and quadstores that
are exploited in Internet marketing social media and data mining in the form of Big Data
applications such as the Google Knowledge Graph Wikidata or Facebook's Social Graph. With the
constantly increasing user expectations in web services and applications Semantic Web
standards gain more popularity. This book will familiarize you with the leading controlled
vocabularies and ontologies and explain how to represent your own concepts. After learning the
principles of Linked Data the five-star deployment scheme and the Open Data concept you will
be able to create and interlink five-star Linked Open Data and merge your RDF graphs to the
LOD Cloud. The book also covers the most important tools for generating storing extracting
and visualizing RDF data including but not limited to Protégé TopBraid Composer Sindice
Apache Marmotta Callimachus and Tabulator. You will learn to implement Apache Jena and Sesame
in popular IDEs such as Eclipse and NetBeans and use these APIs for rapid Semantic Web
application development. Mastering Structured Data on the Semantic Web demonstrates how to
represent and connect structured data to reach a wider audience encourage data reuse and
provide content that can be automatically processed with full certainty. As a result your web
contents will be integral parts of the next revolution of the Web.
