Sitecore was recently recognized as one of the most reputable reliable web content management
solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their
web and mobile digital properties. Sitecore is a very large complex platform that performs
many robust functions and capabilities. As such marketers and end users often have a hard time
coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy: A User
Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of
the book will take newbies step-by-step on how to configure Sitecore content personalization
and marketing automation capabilities. Sprinkled in through the book will be callouts that
highlight strategies and best practices-taking the book beyond just the how to step-by-step
procedures that can be found elsewhere. Practical Sitecore 8 Configuration and Strategy: Brings
you up to speed onSitecore without requiring a training class. Provides the information in a
clear logical outline that takes users from simple foundational concepts to more advanced
concepts at the end. Rounds out existing sources of documentation with strategies and best
practices from real-world experience. What You'll Learn How to manage content in Sitecore How
to create web forms and landing pages How to optimize the site through personalization and A B
N testing How to use Sitecore for your marketing campaigns How to leverage analytics for custom
measurement engagement strategies How to create a robust governance plan for your Sitecore
properties Who This Book Is For The key target audience for this book are content
administrators (content authoring forms development etc.) and digital marketers (campaigns
analytics marketing automation experience optimization etc.) using the Sitecore platform.
