Learn the key standards-iBeacon Eddystone Bluetooth 4.0 and AltBeacon-and how they work with
other proximity technologies. Then build your understanding of the proximity framework and how
to identify and deploy the best solutions for your own business institutional or consulting
needs. Proximity technology-in particular Bluetooth beacons-is a major source of business
opportunity and this book provides everything you need to know to architect a solution to
capitalize on that opportunity. What You'll Learn Understand the disruptive implications of
digital-physical convergence and the new applications it makes possible Review the key
standards that solutions developers need to understand to capitalize on the business
opportunity of proximity technology Discover the new phenomenon of beacon networks which will
be hugely significant in driving strategic decisions and creating wealth See other technologies
inthe proximity ecosystem catalyzed by and complementary to Bluetooth beacons including visual
light communication magnetic resonance and RFID Examine the Beacosystem framework for
analyzing the proximity ecosystem Who This Book Is For Solutions architects of all
types-venture capitalists founders CEOs strategists product managers CTOs business
developers and programmers Stephen Statler is a writer public speaker and consultant working
in the beacon ecosystem. He trains and advises retailers venue owners VCs as well as makers
of beacon software and hardware and is a thought leader in the beacosystem community.
Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's
Retail Solutions Division helping to incubate Gimbal one of the leading Bluetooth beacons in
the market. He is also the CEO of Cause Based Solutions creators of Give the Change
democratizing philanthropy enabling non-profit supporters to donate the change from charity
branded debit cards and developer of The Good Traveler program. Contributors: Anke Audenaert
CEO Favrit John Coombs CEO Rover Labs Theresa Mary Gordon Co-Founder tapGOconnect Phil
Hendrix Director immr Kris Kolodziej President IndoorLBS Patrick Leddy CEO Pulsate Ben
Parker VP Business Development AccelerateIT Mario Proietti CEO Location Smart Ray Rotolo
SVP OOH Gimbal Kjartan Slette COO Unacast Jarno Vanto Partner Borenius Attorneys LLP David
Young Chief Engineer Radius Networks Foreword by Asif Khan President LBMA
