Learn how to sell online. Real-world case studies and market insights from the world's largest
brands reveal what the best brands are doing right to win online. Gain knowledge of best
practices that enable brands and retailers to survive and thrive in the dynamic fast-paced
and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and
CEO of Content Analytics serial entrepreneur and author David Feinleib examines the threats
and immense opportunity facing today's most valuable brands. He demonstrates how brands that
want to succeed in the fiercely competitive environment of e-commerce must understand and
embrace the four key elements that control how much is sold and by whom: algorithms content
convenience and execution. What You'll Learn Learn the best practices in e-commerce of the
world's leading brands and how to: Make the transition from selling in-store to selling (and
winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase
brand equity through high-quality content Maximize onine sales by understanding the key metrics
you need to measure and optimize Who This Book Is For Brand managers shopper marketing
professionals e-commerce managers and sales professionals at brands and manufacturers buyers
category managers and merchants at retailers and agency and search engine marketing
professionals looking to develop expertise in e-commerce so they can expand the work they do
with their brand and retailer clients
