Launching a startup is now easier than ever before. Building a lasting brand however remains
a mystery for even the savviest of founders. An impactful recognizable brand is perhaps a
company's most valuable intellectual property. And any strong brand starts with a strategy. The
Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks and
instead offers you thorough practical techniques to jump-start your strategy creation process.
Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary
single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of
the simple yet thought-provoking questions of the tool to develop your strategy including
considering audience insight assessing benefits creating a positioning statement and
identifying key messages. You will explore real-world case studies along the way and build a
message map that ensures your organization drives home a consistent clear and authentic
message to your target audience. No matter where you are in the business creation process The
Brand Strategy Canvas is the tool you need to build a brand from scratch that you can
enthusiastically and effectively implement in real time. This book provides value to team
members in companies of all sizes and stages and is fit for any level of professional wanting
to kickstart their entrepreneurial goals. A brand created today must be built for all of
tomorrow's possibilities and The Brand Strategy Canvas is the book you will want by your side.
What You Will Learn Examine the key differences between strategy and execution Understand how
you can avoid brand debt Craft meaningful messages with the Features>Benefits Continuum Develop
a positioning statement that differentiates from the competition and inspires your marketing
Discover your distinctive brand personality and how it impacts your marketing Equip your team
with guidance and inspiration to ensure consistent and inspiring voice and personality
throughout all your messaging Who This Book Is For This book is for startup founders who are
looking for tools to help them build a brand their team can actually implement. This book will
also resonate with and provide value to team members in tech companies of all sizes and stages.
