This book unveils ten secrets on how to masterfully speak in the technology arena. It is
primarily based on stories from entrepreneurs executives and engineers from technology
companies that have shaped history: Steve Jobs Tim Cook Elon Musk Jim Grubb (Cisco) Mikko
Hyppönen (F-secure) Jane Chen (Embrace Innovations) and many more. Most of them have appeared
on the stages of large conferences and events presenting their products and inventions. Today
the technology arena is more dynamic and innovating than ever: mobile applications cloud
services artificial intelligence clean technologies blockchain etc.There are increasingly
more spaces to share knowledge and promote products. Both aspects make speaking about
technology harder than ever: how should you speak about your product or company in a way that
your audience not only gets what you say but gets inspired enough to become followers? The ten
practices presented in this book are: story demo metaphor data visualization passion props
presentation hacks interaction staging and memory. All core aspects that a technical person
needs to rock the stage at conferences. What You Will Learn A wide range of skills which will
help you make a solid and persuasive presentation or talk How to craft compelling stories How
to write better (blogs and copy) about technical products and events Who This Book is For
DevOps developer evangelists testers architects product managers sales engineers solution
architects CTOs CEOs startup founders marketers
