Capturing the ecommerce edge in customer growth and retention has been a decades-long battle
between eRetail startups and large traditional retailers. The two face different sets of
challenges and those challenges are constantly evolving in our digital world. Goliath Strikes
Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on
this current industry shift in one of the most accessible intriguing business books in recent
times. Each chapter covers a different industry as diverse and eclectic as consumer
electronics newspapers groceries logistics and more. By looking at how traditional
retailers are facing off against internet startups you can gauge the landscape and form your
own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and
makes topics enthralling even for the non-industry layperson. Goliath Strikes Back helps
executives create an effective strategy in the modern ecommerce realm. Business professionals
and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and
strategies of successful companies and their leaders. Changing strategies on a dime has always
been essential in commerce and never more so than in ecommerce's industry overhaul. Don't get
left behind. What You Will Learn What to emulate and what to avoid by studying the mindsets and
strategies of the successful and unsuccessful companies How companies can identify attract
hire and motivate executives who embody the strategic mindset needed to remain successful An
insight into six key industries including consumer electronics and grocery to understand why
companies are failing or succeeding Who This Book Is For Executives business professionals
business students andcurious laypeople
