Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO
has always had a technical component but over the last several years the technical challenges
are increasing as websites deliver richer and more engaging experiences. Those experiences can
make it harder for Google to crawl a website and rank a website in search results. Given how
important organic search rankings can be for a website's traffic it is more important than
ever to make sure the technical fundamentals are in place to support a website's SEO
performance. SEO professionals includes marketers developers programmers UX professionals
designers and business executives because technical SEO impacts and overlaps with so many
different areas of a business. Because the book addresses a wider audience it provides
technical details but also includes higher-level discussions about how search engines and
robots work too. There are many different aspects of technical SEO and it is difficult to keep
track of every detail especially for people who only work on technical SEO matters on an
occasional basis. Because of that this guide book can be read all at once for those wanting to
study technical SEO in detail or it can be read a paragraph at a time allowing people to refer
back to quickly jog their memory or review a complex topic. Each chapter walks through a
different area of technical SEO addressing specific scenarios and questions about that
particular area. After discussing each section the chapter will conclude with a summary of the
important items to measure and monitor related to that section. What You Will Learn What
factors to keep in mind as you begin a redesign of the websiteHow to evaluate technical factors
to see if a technical configuration is causing traffic to dropHow to perform regular audits of
a website to identify problems or areas of opportunity Who This Book is ForMarketers
developers programmers UX professionals designers and business executives
