Equip yourself with tools to approach digital transformation within your organization
successfully. Today over 80% of digital transformation engagements fail to reach their
objectives (as reported through a survey by Couchbase). The challenge to overcome is that the
pace of change in digital has left business users falling behind. Geared towards non-technical
professionals this book seeks to get executives on track to lead this innovation wave. Data as
the prime lever in this innovation wave has accelerated the pace of change from earlier
innovation waves by 25 years. Companies are finding it hard to adapt as their internal
processes do not allow such rapid changes. Companies are stuck with outdated tools to manage DX
projects. This leads to outsourcing the responsibility for DX to IT teams and outside system
developers and causing great problems. Toolsets from data visualization simulated prototyping
video editing and Whiteboarding will be introduced and simplified to show you can use simplify
them to deliver on your business goals. Case studies that feature the digital transformation
journeys of companies like Hertz BBC Domino's Pizza and more will be explored. What You'll
Learn Derive business outcomes and KPIs to successfully direct digital transformation
Initiatives Work with new toolsets that business owners can use to effectively collaborate with
data scientists data analysts and data engineers Recognize valuable data and align data
monetization with business goals Who This Book is For Non-technical business owners and
professionals
